360-Degree Business and Marketing Strategy
Some clients come to us immediately asking about Search Engine Optimization. We feel a better approach is to first discuss and understand your business objectives. SEO is a core competency for us, but by itself it is a single tactic — not a comprehensive business strategy.
Wouldn’t you agree that what you really want is Internet traffic that converts into sales to improve your bottom line?
We work with you to craft a full-scope Internet search marketing strategy that works to reinforce your other marketing efforts. We also provide additional high-value services to move your targeted traffic surge toward the goal: converting visitors into leads and sales.
Several services are listed below, but we offer many other special skill-sets and services to meet client needs. Contact us for a free consultation to discuss your unique needs, and we’ll provide you with a detailed proposal outlining exactly how we can help.
Five Interlocking Custom Services
Search Engine Optimization
Our team of SEO experts helps you improve visibility, brand recognition, and website traffic by achieving organic rankings in search engines for the keyword phrases most popularly searched by your target audience. We utilize a series of on-page optimization methods and off-page strategies to build your site’s reputation and earn the search engines’ endorsements (and thus rankings).
Social Networking & Branding
The key to reaching and converting today’s savvy “Web 2.0″ buyers is not in marketing messaging or banner ads. Anymore, you can’t win the game just by spreading buzz. The buzz has to be about you.
Our brand management and social networking teams work with you on a complete strategy that gets your story told in all the right places — including social networks like FaceBook and Google+1; in the blogosphere; at social bookmarking sites like Digg and Del.icio.us; and in high-traffic rich media sites like YouTube and BlogTalkRadio.
Website Conversion Optimization
We will systematically test and analyze the winning version of your website to deliver increased gains in your conversions. Results don’t happen overnight, but with our testing methodology we can increase your conversion rates by as much as 300%.
Sales and Marketing Copywriting & Collateral Development
We develop copy designed to enter the conversation already happening in your prospects’ minds, to invite interaction and elicit their trust. We understand that high-level marketing messages – traditional “branding” efforts – don’t do very well by themselves.
We craft ad conversation and collateral that tells your audience how much you value them, and addresses their interest with benefits messages as well as features of your products and services.
Whatever copy you need, we will deliver material that produces bottom-line results.
Website Design Services
Whether you need a new internet portal developed, or a re-design of your existing site — or if you need collateral, logos, letterhead, or other design elements — our designers and artists tirelessly work with you until it meets your exact needs.
We have designers who specialize in online graphics and website design, as well as brand identity experts who specialize in print media graphics and overall brand design.
