Publicity: Marketing Power Ready On Demand
A common misconception is that publicity management and press releases are only for “large” companies or government (and related) organizations, and only for events that might be seen on major TV news programs. But there are no such restrictions on creating and releasing announcements and articles. In fact, regular quality Press Releases can produce very positive benefits for your business and bottom line.
Good press releases can accomplish many purposes. They can announce information about you and your activities to the public, your investors, the media, your prospects and customers. In addition, press releases can be useful to indirectly signal competitors; for example, announcing one-time sales — avoiding price wars.
When should you send out a press release? There are many factors to consider, but here’s a simple acid test for Go / No-Go: is your announcement useful to readers?
Who Should Manage Your Publicity Strategy?
Business masters skillfully execute press releases and publicity management. Do you want to continue managing these non-core-business chores in-house? If you’d rather offload your publicity efforts to experts, we can help.
We can create compelling press releases to increase your exposure, and broadcast them to numerous news media outlets drawing attention both offline and online; far more quickly, affordably and effectively than old-school agencies.
Consider these questions:
- Are you getting all the PR you deserve?
- Do your competitors get more than their fair share of media coverage?
- Are you effectively leveraging media coverage to drive more revenue?
- Do you have a PR strategy for continuous year round media engagement?
We’ve compiled a starting list of 50 reasons to consider press releases to get your creative thoughts flowing.
We’re ready to work with your firm to craft a strategy of timely, relevant press release announcements and content to achieve regular high profile publicity, both online and offline — keeping you top-of-mind with prospects, customers, and news media.