50 Press Release Ideas Fifty Starter Ideas to Generate Publicity
- New product or service announcements.
- Tie in with public holidays, or days significant to your firm’s history.
- Report a new study of your own and your analysis or forecast.
- Tie in with a current news controversy, with commentary.
- Co-op an event with news media.
- Calling attention to an important survey or study that positively highlights your firm.
- Announce your exhibit at a trade show or convention.
- Report the results of a survey your firm commissioned.
- Announce availability of a new white paper or special report at your web site.
- Create and promote a special event.
- Host a seminar or webinar and announce the information discussed.
- Announce an upcoming speaking engagement.
- Schedule a speaking engagement at the local library… with free public admission.
- Make reprints of speeches or presentations available at your website.
- Create a contest and offer a prize that’s newsworthy.
- Significant pricing and policy changes.
- New patents and trademarks.
- Litigation won.
- Announce results of a new study.
- Celebrate the number of hours your employees donate volunteering in your community.
- Involvement in various community activities and events.
- Innovative use for your products.
- First-person stories about people using your product or services.
- New clients you’ve obtained.
- New testimonials.
- Celebrities or other noteworthy persons who use your product or service.
- Financial projections and forecasts.
- Announce a public appearance by members of your executive staff.
- Appointments of staff to public service offices by government officials.
- Retirement of well respected and revered employees.
- Internal promotion of key staff members.
- Send letters to the editor, cc’ing the media and your audience, “in case they miss it.”
- New members of important committees.
- Election results.
- Anniversary of the founding date of the organization or company.
- Charitable donations by your organization.
- ISO 9001certification of your company.
- New awards won.
- Association membership.
- Report on a public project and offer insight to the problem.
- Protest an activity or issue.
- Community event sponsorships.
- Company hiring fairs.
- Scholarship applications offered by your company.
- Open houses where people can tour your facilities.
- Awards to honor individuals in the community.
- The appearance in front of a public entity, e.g., the Legislature or other rule-making body.
- Host a public debate.
- Announce a fact finding trip and then report your findings.
- Host a celebrity event and tie in your company.
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