Marketing Asset: A Search-Optimized Site
What should your website do for you?
Attract Targeted Search Engine Traffic
Search engines are simply machines with complex algorithms. They can’t think for themselves, so your website must enable search engines to easily determine the products and services you offer, and what cities and region(s) you serve.
If your website is not optimized to provide this information in a way the search engines can easily process, it will be lost among thousands of other similar sites… leaving your competitors with a huge advantage.
Convert Browsers Into Buyers
Once targeted visitors arrive at your website, it is critical you have a way to capture their contact information so you can be proactive to convert those visitors into leads, customers, and word-of-mouth advocates. Even when visitors are intrigued by a site it is common for them to click away, intending to
come back “sometime”… but never return.
Many factors are involved in making visitors comfortable enough to provide their contact information; one of which is trust in your expertise and credibility.
Background information about your company and its principals, as well as testimonials, go a long way toward establishing trust. In addition, free special reports with genuinely valuable information can be used as “ethical bribes” to gain your visitors’ precious contact information.
On the next page, we’ve detailed a number of website elements we factor in our designs.
